Custom builds for repetitive work

Two shelves.
One shop.
Everything on them runs itself.

The Automation Shelf designs mobile apps and builds Excel & Office automation that takes manual work off your plate — a report that used to take an afternoon becomes a macro, a workflow spread across three spreadsheets becomes one button.

What's on the shelf

Two service lines, one goal: less manual work

Pick one, or bring a workflow that needs both.

Mobile App Development

Custom iOS and Android apps for a business process that's currently stuck in a notebook, a group chat, or someone's head — built to be used daily, not just demoed once.

  • iOS & Android
  • Cross-platform (Flutter)
  • Internal tools
  • Field & ops apps
  • App + backend

Good fit if: your team relies on a manual process, spreadsheet, or paper form that needs to live on a phone instead.

Excel & Office Automation

VBA macros, Office Scripts, and Power Query pipelines that turn recurring reports, reconciliations, and data cleanup into something that runs on its own.

  • VBA macros
  • Office Scripts
  • Power Query / Power Automate
  • Automated dashboards
  • Data cleanup pipelines

Good fit if: the same spreadsheet steps happen every week and nobody enjoys doing them.

How a project runs

From messy workflow to something that just works

01

Scope the workflow

We walk through exactly what you do today — the spreadsheet, the app, the copy-paste — and agree on what "done" looks like.

02

Build against real data

Development happens against your actual files or use cases, not a generic demo, so edge cases surface before launch.

03

Hand off with a walkthrough

You get the finished app or workbook plus a plain-language walkthrough of how it works and how to change it later.

04

Support after launch

Workflows change. Fixes and small adjustments after delivery are part of the deal, not a separate negotiation.

Who's building this

Hi, I'm Ashley.

I'm the person behind The Automation Shelf. I build custom mobile apps and Excel/Office-based automation for small businesses and teams who are tired of repeating the same manual steps every week.

Every project comes straight to me — no account managers, no hand-offs. If you can describe the workflow, I can usually tell you within a short conversation whether it's a good candidate to automate.

Get in touch

Tell me what you're stuck doing manually

Send a quick note about the workflow, spreadsheet, or app idea you have in mind — no project is too small to ask about.

admin@theautomationshelf.com

I read every message myself and reply personally — usually within a couple of business days.